THIS is why people hate my chosen profession.

Apparently, Tide detergent is in trouble with its industry — because it actually stopped people from overusing laundry detergent.

Details here.

Money quote:

“The previous major innovation in the category, concentrated detergents, actually boosted sales as American consumers persisted in over-dosing their loads despite the fact that they could effectively use less of the more expensive stuff.”

When people are bemoaning you actually helping your customers, and NOT contributing to overconsumption (not to mention the overuse of chemicals) — we have a problem.





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